October 1, 2020

Victor Conte, BALCO and Contextual Ads

If anyone thinks that the federal government, the anti-doping authorities, and the media have made an example out of the person who many consider to be architect of the largest anabolic steroid scandal in sports history, think again.

Victor Conte (owner of BALCO) bought a new silver Bentley Continental GT this year, his SNAC business is bringing in $300,000 a month, and some of his best customers are still major league baseball players.

I’ve recently discussed the role of the media and particularly the contextual internet ads from Google as having a big role in his success. Victor Conte attests to the power of contextual ads in the July 2007 issue of Muscular Development magazine: [Read more…]