September 30, 2020

Victor Conte, BALCO and Contextual Ads

If anyone thinks that the federal government, the anti-doping authorities, and the media have made an example out of the person who many consider to be architect of the largest anabolic steroid scandal in sports history, think again.

Victor Conte (owner of BALCO) bought a new silver Bentley Continental GT this year, his SNAC business is bringing in $300,000 a month, and some of his best customers are still major league baseball players.

I’ve recently discussed the role of the media and particularly the contextual internet ads from Google as having a big role in his success. Victor Conte attests to the power of contextual ads in the July 2007 issue of Muscular Development magazine: [Read more…]

Steroid News Stories and Contextual Ads

Google has made millions of dollars from companies selling steroids through Google’s contextual ad service. But Google was assisted by mainstream news outlets like NYTimes.com and CNN.com who displayed the ads offering “steroids for sale.”

Michael Arrington recently commented on this at TechCrunch:

The problem with automated advertising on news sites has always been the placing of inappropriate ads next to serious news issues.

Many news/media websites posted editorials complaining about the dangers of anabolic steroids and the role of the internet in facilitating steroid sales only to provide links for consumers to buy steroids (and receive payment from Google for displaying those links). [Read more…]